To encourage the world to think where its leather comes from, how it got into their hands, and where it will end up once they no longer require it.

To use every last piece of leather we make, and either recycle or donate what we can’t.

We will remain a sustainable source of real Welsh leather, always trying to do better, rather than bigger.

To make the best leather in the world, into the best products we can, via the hands of the best makers in the world, trying to spread as much love, to support people and communities, through all our brands.